Autumn Fair – Brand Guidelines

Brand Identity

Having developed the creative theme for the Autumn Fair campaign, brand guidelines have been integral in helping everyone who works with the brand identity understand how Autumn Fair needs to live and breathe. Guidelines should never be seen or created as a straightjacket that constricts a brand. They should be seen as the platform from which a brand can consistently and coherently tell its story at every touchpoint.

Our guidelines allow Autumn Fair to convey its personality and build meaningful relationships whilst technically delivering the same experience wherever people engage with it.