Autumn Fair – Campaign Development

Campaign Development, Integrated Communications

Autumn Fair is the season’s no.1 show for the UK home and gift industry, with a strong international reputation. Covering the full breadth of the retail industry, communicating how the brand helps all retailers from department stores and multiples to independent retailers is a challenging task. The creative balances an aspirational nature and contemporary feel with the ability for the brand personality to shine through the use of speech bubbles and illustrations. A personality where humour and quirkiness act to lower barriers, making Autumn Fair accessible to all retailers.

Featuring across digital and non-digital channels, the creative provides a platform for the brand to deliver a consistent message through the integrated campaign.