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Q&A with The Giftware Association

Our Business Director Ian Bamford likes to chat. A northerner who’s spent most of his life in London, he’s never short of a word or two. In more lucid moments, some of it even makes sense. During one such moment he recently spent what he described as a rather enjoyable 45 mins chatting with Chris Workman from The Giftware Association (The GA).

The GA is a non-profit, national trade body representing the home & gift industry from suppliers to retailers, independents to well known high street brands. Having worked with The GA in a previous guise as Head of Creative Communications for brands such as Spring and Autumn Fair, when Ian started EG Creative he was only too happy to get more involved.


EG Creative are now working as partners with The GA and it was natural they should chat about how creative marketing communications agencies can help GA members. During the conversation Ian offered his take on several subjects including how we work with clients, campaign development, data, trends and more.

Te full Q&A with The Giftware Association has now been posted on The GA’s blog in the form of a Q&A. Have a read and see what Ian had to say. Then get in touch if you think we’re the kind of agency you could work with.