I know what you’re thinking.
Neuro-research, behavioural economics, sensory research. Brands are increasingly concentrating on how our minds work, and taking advantage of sophisticated tech innovations in their market research. And the findings only serve to unlock the potential for greater and more successful creative as a result. This article from Marketing Week is a great read on what’s happening in this…read more
Chief Growth Officer – there’s an idea
Chief Growth Officers. They’re springing up all over the place aren’t they. From Coca-Cola and Mondelez down. What a great new job. Or is a great new job title. CMO’s are disappearing and in their place we’re seeing CGO’s. Because it’s all about growth now isn’t it. Being agile and speeding up growth is what’s important….read more
Internal v External agency
One debate that’s generating lots of column inches right now is a business’ internal v external creative structure. Should businesses take their creative in-house / out–source agencies that work in their offices so they’re more immersed in the products or services they’re communicating. Or does an external creative agency offer greater objectivity and a broader…read more
Be brave. It’s OK to be disliked.
“It’s OK to be disliked? I can’t afford to be disliked.” We’re all involved in helping businesses strive to become successful whilst those businesses (hopefully) help people make informed choices about what they do and don’t allow into their lives. Because that’s where we’re at now. We need permission to play a part in people’s lives….read more